Send emails with Shopify email

Overview

You can use Shopify email to send marketing emails related to the loyalty program to grow your returning customer base.

Recommended emails

Loyalty points earned: Send an email each time a customer earns loyalty points and highlight the rewards they can get. It's a great way to make your customers feel valued and encourage them to make a new purchase
Reward redeemed: Send an email confirming that they redeemed a reward
Point expiry: If you have point expiry set up send a reminder 7-days before the points expire to encourage your customers to make a purchase to prevent losing their points
Celebrate Birthday: If you have the "Birthday points" earning rule set up you can send an email on the customer's birthday wishing them a happy birthday and highlighting the points you rewarded them

How to set up?

You can integrate Love Loyalty with Shopify email through our Shopify Flow triggers. You can use these triggers to create a Shopify Flow automation that automatically sends a Shopify marketing email when the triggers happen.

Follow these steps to create a "Loyalty points earned" email automation:

If you don't yet have the Shopify Flow app installed, you should install it from the App Store. It's a Free app developed by Shopify.

Create the email template in Shopify Email you would like to send when the customer earned points
Create a new Workflow in Shopify Flow
Click the "Select trigger" button and select "Loyalty points earned" from Love Loyalty as the trigger


Click the "+" button and choose to add an "Action"


Select "Send Marketing Email" from Shopify email as the action
In the settings of the action select the email template you previously created


Turn on the Workflow

Similarly you can set up other automated emails like Reward redeemed or Point expiry using our other Shopify Flow triggers.

Updated on: 08/01/2025