Set up your loyalty program

Welcome to Love Loyalty

In this article we'll walk you through how to set up your loyalty program to increase your returning customer base and the LTV (life-time value) of your customers.

With a loyalty program you can award loyalty points for customer for actions you would like them to take (eg.: placing an order, signing up or following on social media). Your customers can use their points to redeem discounts and rewards you set up in the app.

Why choose Love Loyalty?

Point redemption in cart, no widget: Only with Love Loyalty can your customers redeem their loyalty rewards right in the Cart, without using a widget that is completely outside of the customer flow and isn't intuitive
Most loyalty program placements: We offer 18 blocks to embed the app across the storefront so your customers can actually see your loyalty program. We extend the Cart, Product, Customer account, Thank you and Checkout pages and offer a dedicated Loyalty page as well
Fastest loading on the storefront: Page speed matters. We've built Love Loyalty with the latest Shopify technologies which means it loads much faster on the storefront than any other loyalty apps
Easy set up, fast support: We rigorously follow Shopify's best practices to make the app setup as fast as it can be. If you're stuck just reach out via Live Chat and we'll help you right away
Affordable, no order based pricing: We've built Love Loyalty to help you make more money - if you're successful we don't charge you more. All our paid plans include unlimited orders.

How to set up your loyalty program?

You can configure the settings of your loyalty program on the Loyalty page in the app admin.



The backbone of your loyalty program is the "Ways to earn points" and the "Ways to redeem points".

Ways to earn points

In the "Ways to earn points" section on the Loyalty program page you can add how your customers can earn points.

You can set up the following ways to earn points:

Place an order: Award points after the customer makes a purchase. Eg.: 10 points for every $1 spent, or 10 points per order placed. Find detailed setup steps here: Place an order earning rule
Sign up: Award points when a customer creates an account on your shop - it's a great way to incentivize joining the loyalty program. Find detailed setup steps here: Sign up earning rule
Social media action: Award loyalty points for customers after they make a social media action. Find detailed set up steps here: Social media earning rules
Birthday points: Award points to the customer on their birthday. Find detailed set up steps here: Birthday points earning rule

Ways to redeem points

In the "Ways to redeem points" section you can add the rewards you want to offer for points.

You can set up the following ways to redeem points:

Amount discount: Gives the customer an amount off the order total. For example: $10 off the order total or $1 off for every 1 point spent. Find detailed set up steps here: Amount discount
% off discount: Gives customer a % discount on the order total. For example: 5% off from the order total. Find detailed set up steps here: % off discount
Free shipping: Gives a free shipping discount for the customer. Find detailed set up steps here: Free shipping reward

You can configure as many rewards as you want. Once redeemed the discount can only be used once, however your customers can redeem as many rewards as they want (if they have enough loyalty points).

Additional settings

Customise the name of the loyalty points: Loyalty points name
Set up point expiry: How to set up point expiry?
Exclude shipping and/or taxes from point calculation: Exclude shipping and taxes from awarding points

Next step: Show loyalty program on storefront

Updated on: 08/01/2025